✦ Luxury Footwear ✦
VELATO
PRAYAGRAJ · INDIA
VELATO shoes
✦ Launching July · August 2026

Premium Ladies Fancy Footwear

Step into
Elegance.

Gifting-grade packaging. Handcrafted design. Arriving at velato.store — exclusively for the woman who moves with quiet confidence.

Get Early Access Our Story
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Inventory Arriving In

Launching July · August 2026

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Our Story

Crafted for moments
that define you.

VELATO was born from over a decade of footwear experience — and a simple belief that every Indian woman deserves a pair of shoes that makes her feel truly extraordinary. Not just beautiful. Noticed. Celebrated.

Each pair arrives in our signature white drawer box, finished with a gold-foil VELATO monogram. Because the unboxing should feel as special as the occasion itself. Starting at ₹799 — luxury that respects your intelligence.

Apoorv Gupta
Founder, VELATO
VELATO shoes

The Journey

From Chandralok to Luxury.

2012
The Roots
Anjali Enterprises — Distribution Begins
Founded by Amresh Kumar Gupta in Prayagraj, Anjali Enterprises secures distribution rights for leading footwear brands including Red Chief (Mirza Industries), establishing deep roots in the regional wholesale trade across Uttar Pradesh.
2018
The Retail Chapter
Apoorva Footwear — Chandralok, Prayagraj
Founded by Amita Gupta, a flagship multi-brand retail footwear store opens in Chandralok, Prayagraj. Stocking premium brands across all price points, it quickly earns a loyal local following built on honest service and curated quality.
2024
The Insight
A Market Gap Discovered
Research reveals a genuine white space: premium ladies fancy footwear in the ₹800–₹1,200 segment — with gifting-grade packaging — is entirely absent in tier-2 UP cities. The decision crystallises: it's time to build our own brand.
2025
Brand Birth
VELATO Is Born
After months of design, manufacturer partnerships and trademark registration (Class 25 device mark, Application No. 7734354), VELATO takes form. Amazon Brand Registry approved — unlocking A+ Content, Brand Store and Sponsored Brands. A name that sounds like velocity and velvet together.
2026
Launch Year
VELATO Arrives — India's Premium Moment
Inventory arrives July–August 2026. velato.store goes live. Amazon, Instagram @velato.india, and Myntra onboarding — VELATO is here to give every Indian woman the luxury footwear moment she deserves, at a price that respects her intelligence.
Preview Collection

A glimpse of what's coming.

VELATO Collection
Signature Edit
The Velato Range
₹799 — ₹1,499 · Launching Soon
VELATO Orchid Heels
Statement Heels
Orchid Bloom
₹1,299 · Coming July 2026
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More styles
coming soon
The Experience

The Art of Unboxing

At VELATO, we believe the moment of unboxing is as important as the shoes themselves. Every pair arrives in our signature drawer box — a touch of theatre that turns a purchase into an occasion worth remembering.

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Drawer Box
Rigid matte white box with grosgrain ribbon pull — unforgettable first touch.
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Gold Foil Stamp
VELATO monogram embossed in genuine gold foil on every lid.
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Always Gift-Ready
No extra wrapping needed. Every VELATO box is the gift.
VELATO
✦ Luxury Footwear ✦
shoes inside

Click to reveal what's inside

Box Construction

VELATO box dieline
Be First to Know

Get Early Access

Be among the first to receive VELATO — launching July · August 2026. Register your interest and we'll notify you the moment the collection is live, with exclusive early-bird offers.

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Get in Touch

Connect with VELATO

✉
Email
hello@velato.store
☎
Phone / WhatsApp
+91 92362 77119
⬡
Online Store
velato.store
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Find Us
Chandralok, Prayagraj